PRIVACY POLICY

ABOUT US

In this Privacy Policy, when we refer to “we”, “our”, “us” or “Briggs Automotive Company (BAC)”, we mean Briggs Automotive Company (BAC).

We are committed to protecting and respecting your privacy. This policy, together with the Website Terms of Use, the Cookie Policy, and any other documents referred to in those documents, set out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purposes of this Privacy Policy and the current UK data protection legislation, Briggs Automotive Company (BAC) is the Data Controller of the personal information we receive about you.

WHAT TYPE OF PERSONAL DATA DO WE COLLECT AND USE?

Information we receive about you

You may provide us with information about you through a number of sources:

• our website;

• any details provided to a Briggs Automotive Company (BAC) authorised dealer;

• when downloading and using any of our mobile applications;

• when using Briggs Automotive Company (BAC) digital properties, such as social media sites and/or platforms;

• when you attend any of our events and Briggs Automotive Company (BAC) driving experiences;

• when you subscribe or request any of our services;

• when you use our customer calls centres or outsourced call centres;  

• if you enter into a competition and/or a promotion run by us;

• when corresponding with us by phone, email or otherwise; and

• personal data you provide when applying for a job advertised or submitting a speculative job application and/or C.V.

When you use our website or any of our mobile applications, we may automatically collect the following information which may include personal data:

• technical information including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

• location information;

• information about your visit, including the full uniform resource locators (URLs) clickstream to, through and from our website (including date and time);

• products you viewed or searched for;

• photographs and generated content you might submit for competitions;

• page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs); and

• methods used to browse away from the webpage.

We may also receive information about you from:

• your use of any of the other websites we operate or the other services we provide; 

• and third parties (including for example, our authorised dealers, subsidiary companies, group partners, third party suppliers and other interested partners) who we work closely with.

We may collect, use, store and transfer the information we receive about you.

PROFILING AND MARKETING ANALYTICS

In order to better understand our customers and to provide improved products and services to our customers we may combine publicly available data about you with personal data that we hold about you. The combination of both your personal data and other publicly available data may be used as statistical information and may also be used to send you information on an individual basis and to review the effectiveness of our marketing.  

COOKIES

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and it also allows us to improve the website. When using the website, you can set up your browser cookies to alert you when websites set or access cookies. If you disable cookies or does not accept cookies, some parts of the website may become inaccessible or not function properly. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.

HOW DO WE USE THE INFORMATION COLLECTED?

Briggs Automotive Company (BAC) collects and uses your personal data because is it necessary for:

• the pursuit of our legitimate interests (as set out below);

• the purposes of complying with our duties and exercising our rights under a contract for the sale of goods to a customer; or

• complying with our legal obligations.

We also rely on consent as a legal basis for processing, including in relation to sending direct marketing communications to customers via email or text message.  Customers have the right to withdraw consent at any time.  Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Our legitimate interests

The normal legal basis for processing your data, is that it is necessary for the legitimate interests of Briggs Automotive Company (BAC), including:

• selling and supplying our products and services to our customers;

• promoting, marketing and advertising our products and services;

• sending promotional communications which are relevant and tailored to individual customers;

• understanding our customers’ behaviour, activities, preferences and needs;

• improving existing products and services and developing new products and services;

• complying with our legal and regulatory obligations;

• handling customer contacts, queries, complaints or disputes;

• fulfilling our duties to our customers, shareholders and other stakeholders;

• to assist in the investigation of suspected illegal or wrongful activity;

• to protect and defend our rights or property;

• to deal with any misuse of our website; and

• to sell, make ready for sale or dispose of our business in whole or in part, including to any potential buyer or their advisers.

WHO DO WE SHARE YOUR INFORMATION WITH?

We may share your personal data to third parties under the following circumstances:

• we may share your personal data with our authorised dealers, subsidiary companies, group partners, third party suppliers and other interested parties to undertake the activities listed above or for such other purpose specified at the time of collection;

• we may share your personal data with our group companies and affiliates or third-party data processors who may process data on our behalf to enable us to carry out our usual business practices; and

• we may share your personal data with other companies and organisations to assist in the investigation of suspected illegal or wrongful activity.

Your credit card number, bank account and other financial information will not be revealed to anyone, except with your express permission, or if we are required to do so pursuant to credit card rules, a court order or other legal process.

WHEN DO WE TRANSFER YOUR PERSONAL DATA OVERSEAS?

We may transfer, store and/or process the personal data we collect from you outside the European Economic Area (“EEA”).  In particular, this may happen as some of our authorised dealers, subsidiary companies, group partners, third party suppliers and other interested partners to whom we may transfer personal data may be located outside of the EEA. By submitting your personal data, you agree to this transfer, storing and/or processing.

You should be aware that countries outside the EEA may not offer the same level of data protection as the United Kingdom, however we will take reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy.

Whilst we will use our best efforts to ensure the security of your personal data, please be aware that we cannot guarantee the security of information transmitted over the internet.

DATA SECURITY

Briggs Automotive Company (BAC) has in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, and altered or disclosed. Access to your personal data is limited to those third parties (i.e. authorised dealers, subsidiary companies, group partners, third party suppliers and other interested partners to whom we may transfer personal data) who have a business need to know. All third parties are subject to a duty of confidentiality. We have established procedures to deal with any suspected or actual personal data breach and we will notify you and any applicable regulator of a breach, where we are legally required to do so.

CHILDREN’S PRIVACY

Briggs Automotive Company (BAC) does not knowingly process or collect data or any other information from visitors under the age of 13 and does not provide information society services (ISS) directly to children. If we become aware that we are processing or collecting information from a visitor under the age of 13 without parental consent, Briggs Automotive Company (BAC) will remove and destroy such information. If you have any questions related to this section, please see our Contact Information below. 

WHAT ARE YOUR RIGHTS UNDER APPLICABLE DATA PROTECTION LAW?

Your rights are as follows:

• the right to be informed about our processing of your personal data;

• the right to have incomplete personal data completed and the right to have your personal data corrected if the data we hold is inaccurate or out of date;

• the right to object to processing of your personal data and request that westop sending you marketing information. We will usually inform you (before collecting your data) if we intend to use your data for marketing purposes, or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us on the Contact Information details set out below;

• the right to have your personal data erased (the “right to be forgotten”);

• the right to request access to your personal data and information how we process it (please refer to “Access to your Personal Data” section below);

• the right to move, copy or transfer your personal data (“data portability”); and

• rights in relation to automated decision making, including profiling.

You can exercise the above rights by contacting us using the Contact Information set out below.

DATA RETENTION

We will only hold your data for as long as is necessary to provide our services and protect our business.  We use the following criteria to determine data retention periods of your personal data:

• your personal data will be retained by us for as long as necessary to deal with your queries;

• your personal data will be retained for as long as you might legally bring claims against us;

• your personal data will be retained for as long as is required by law or by a regulatory body; and

• your personal data will be retained for as long as you own a Briggs Automotive Company (BAC) vehicle.

LINKS TO OTHER WEBSITES

This policy only applies to this website. This website may, from time to time, contain links to and from other websites including (but not limited to) those of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

CHANGES TO THIS PRIVACY POLICY

Any changes we may make to our privacy policy in the future will be posted on this page and, if and where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.