Briggs Automotive Company continues European sales expansion with Dörr Group in Germany

Briggs Automotive Company (BAC) continues its global expansion with the announcement of a new BAC sales division in Germany via a partnership with Dörr Group. 

The Dörr Group represents some of the world’s leading car brands including McLaren, Lamborghini, Bugatti, and Singer making them one of Germany’s most exclusive dealer groups. Founded in Frankfurt in 2011, the Dörr Group has since expanded to Stuttgart, Munich, Berlin, and Hockenheim and runs the Home of Speed by Dörr Group at Hockenheimring, where BAC will have a dedicated showroom presence. Their passion, experience and understanding of bespoke supercars provides the perfect home for Mono. 

The BAC Mono supercar will be available to view, drive and purchase at all Dörr dealerships across Germany, and also at the Dörr Home of Speed in Hockenheim in April. This allows potential Mono owners to experience the car on road or track, providing a great insight into the Mono lifestyle ahead of purchase. 

Mono is now exported to over 45 territories around the globe, has broken numerous performance records and is regarded as the world’s finest driver’s car. BAC has also been responsible for a number of world-firsts in the car industry which improve performance and promote weight-reduction. It was the first company in the world to develop hybrid carbon-composite wheels in collaboration with Dymag and became the first manufacturer in the world to develop a car featuring panels incorporating the use of graphene. Despite global success, the Mono is a very British supercar. Of 1,250 bespoke components used to build Mono, 95% are sourced in the UK, 50% of which are supplied by local companies in Liverpool City and the Northwest regions.

Ian Briggs, co-founder of BAC, said, “The German market is hugely important for Mono, and partnering with the Dörr Group ensures we reach the right customer base via an experienced and trusted team. BAC celebrates 10 years of Mono in 2022 and we are proud to add Germany to our ever-expanding global network during this special year. We look forward to an innovative, exciting, and long-term partnership with Rainer Dörr and his excellent team of specialists.”

5/4/22